led as the top growth country for podcasts on Spotify. This indicates that Spotify is a popular platform for young adults to access podcasts, and that it is a great platform for podcast creators to reach this demographic. This highlights the fact that the majority of podcast listeners on Spotify are young adults. This is an important development for Spotify, and one that should be taken into account when discussing the company’s podcasting strategy.Ĥ2% of podcast listeners on Spotify are aged 18-24. Podcasts are becoming an increasingly important part of the streaming service’s business model, and that the company is investing in the medium to capitalize on its potential. In Q2 2021, 7% of Spotify’s US revenue was generated by podcasts. This statistic is an important indicator of Spotify’s success in the podcasting space and is a key piece of information for anyone interested in the latest Spotify podcasting statistics. This highlights the platform’s ability to facilitate the launch of new podcasts, demonstrating its potential to be a major player in the podcasting industry. This statistic is a valuable insight into the current state of podcasting on Spotify and can be used to inform decisions about how to best leverage the platform for podcasting.Īnchor, a podcast-creation platform owned by Spotify, is responsible for 65% of new podcasts launched in 2020. Supplementary StatisticsĢ5% of Spotify’s monthly active users listen to podcasts.Ī quarter of Spotify’s monthly active users are taking advantage of the platform’s podcast offerings, indicating that podcasts are becoming an increasingly important part of the streaming service. Thus, podcasts are a valuable source of revenue for streaming services like Spotify. News podcasts accounted for 19%, comedy for 13% and social and cultural podcasts for 12% of the advertisement generated revenue in the US in 2021. Podcast consumers prefer fewer ads in shorter podcasts, which provides insight into how many ads should be used in podcasts of different lengths, allowing podcast creators to tailor their ad usage to the preferences of their listeners. This could help the platform increase their podcast streaming numbers and gain more subscribers.Ģ2% of US respondents prefer comedic podcasts, making it the most popular genre, followed by true crime and news.Ĭomedy was the most popular podcast genre among 16-24 year old individuals in the UK in 2022, with 20% of those surveyed preferring comedic podcast content. Spotify should therefore focus their marketing efforts on Millennials, as they make up the majority of podcast consumers. Millennials make up 48% of podcast consumers, while Boomers make up 22%, indicating a generational gap in podcast consumption. Younger generations are more likely to listen to podcasts weekly than older generations. Thus, Spotify is the preffered platform for young Americans when it comes to accessing podcasts. Spotify is continuing to grow its user base and that its Premium subscription service is becoming increasingly popular.ģ1% of young Americans prefer to access their favorite podcasts on Spotify, with Apple Podcasts coming in second at 22%. This could be a sign that the platform is becoming increasingly important for podcast creators to reach their target audience, and could lead to more podcast content being produced for the platform. It shows that Spotify is continuing to grow in popularity, particularly among the younger generation. Spotify reported a 20% growth of its monthly active users between 20, particularly among Gen Z listeners. Podcast consumption has increased from 29% to 57% between 20 due to the increasing popularity of streaming networks and podcasts.Ģ2% of US respondents prefer comedic podcasts, making it the most popular genre, followed by true crime and news. Spotify has reported a 14% increase in Premium subscriptions, with 40% of the growth driven by North America and Europe, and 20% in Latin America.
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